• Create
  • Develop
  • Evolve

Time to Redesign?

Over the years a website has increasingly become an organisations online visual representation. A classic example of an organisation using their website to portray the true quality of their brand would be Rolex. A beautifully designed & interactive website that depicts the high quality of their products.

It's safe to say, a carefully designed website can easily determine the viewers buying decision. As well as introducing your organisation to a wider target audience .

There are many factors to consider before committing to a new website. There are also a number of levels in which your site can be improved. Below we have listed a few questions to assess the functionality, performance & style of your current website

  • Do you feel your website portrays the direction & reputation of the company?
  • How does your website compare to your competitors?
  • Does the website attract many visitors?
  • Are your web visits converted to sales?
  • Does your webpage's load quickly – 2 seconds?
  • Is it easy to find the required information?
  • Can visitor's access company contact details quickly?
  • Is your website optimised for Search Engines?
  • Does your site contain analytic software?
  • Is it easy to support, edit and update the website and content?
  • Is your website up-to-date?
  • Does the website support any browser and monitor?


Indicators of an outdated or ineffective website

It's important to consider that visitors will view your website as an online representation of your business. Once useable design concepts have become outdated over the years & as a result may have a negative influence on the visitor. Below are a few common important elements that should be avoided or managed effectively


  • Intro Pages (Splash Pages) - Provides no SEO assistance
  • Poor Navigation - Web users are often impatient & demand instant results. Navigation must be clear and consistent throughout the entire site
  • Aesthetics - Poor use of Colour & Layout
  • Huge blocks of unreadable text - Web users require scannable text, avoid large blocks of information


There is little or no advantage constructing a website without considering all aspects of creativity, design theory, content & target audience. Consumers & online shoppers have an increasing demand for informative, trustworthy & aesthetically pleasing websites, which often influence their overall buying decision.

In a competitive market it's important to keep ahead of your competitors by providing potential customers/clients with an informative, trustworthy & visually creative website that portrays the true reputation of your company


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Nathan Fortt


ID-Lab